Question 40 2.22 Sampling is considered a promotional allowance. consumer sales promotion. trade promotion. public relation marketing. Question 41 2.22 Which of the following is the best example of a cognitive variable in the hierarchy of effects model? Deshawn purchases Product E because he like the advertisements. Renaldo leams from his hair stylist that Product A is great for curly hair. Claire likes Product D because it is a symbol of status. Yael favors Product C over Product B even though B is cheaper. Which of the following most accurately defines reward power as it is exercised in supply chains? One supply chain member offers positive incentives to another to gain compliance. One supply chain member is threatened by another. One supply chain member is awarded control over the entire chain. One supply chain member offers incentives to another member to share its expert knowledge