Question: Question [40 marks - NOT more than 400 words] Restaurants, which include fast food chains embody many of the fundamental service characteristics. Discuss the basic

Question [40 marks - NOT more than 400 words]

Restaurants, which include fast food chains embody many of the fundamental service characteristics. Discuss the basic characteristics of service you experienced at McDonalds (or any other fast food establishment that you are familiar with).

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