QUESTION 43

1. Which is TRUE about communication feedback?

   		A key advantage of interpersonal communications is the ability to obtain immediate feedback through verbal and nonverbal cues.
   		Feedback for interpersonal communications is limited to media exposure effects.
   		Feedback for mass communication is usually direct.
   		Sales effects, a form of communication feedback, cannot be measured for mass communications.

2 points

QUESTION 44

1. _________________ construct consumer profiles based on cookies documenting peoples online surfing and other applicable information about them and identify prospective customers for specific products.

   		Data aggregators
   		Data advertisers
   		Data processors
   		Data negotiators

2 points

QUESTION 45

1. Which is considered a new channel for transmitting communications (i.e., new media)?

   		Newspaper
   		Radio
   		Cable TV
   		Social networks

2 points

QUESTION 46

1. Which is a form of impersonal communication?

   		McDonalds television commercial for its Happy Meals
   		Nikes billboard featuring Michael Jordan
   		Rolexs magazine ad showing a new model watch
   		All of the above