Question 48 (15 points) 1. Think back to a recent purchase you made (any purchase of a product or service in the last month). a) In about 30-50 words, describe the purchase situation and buying process. Be specific! b) From your consumer perspective, identify FIVE variables of the marketing mix that you experienced during that purchase and explain the specifics how they have been implemented, ie how you personally experienced them. 2. Next, switch your role from consumer to Marketing Manager for this product or service a) state/create two typical strategic marketing issues/questions you may be facing in managing this brand or product. b) select TWO major tools/concepts learnt on the Strategic Marketing course (other than SWOT. PEST. Porter's Five forces, Porters Value Chain) to address these questions/issues. Select the "best tool/concept for the job". Briefly defend your choice. e