Question 48 ( 20 points) 1. Think back to a recent purchase you made as a Consumer (any purchase of a product or service in the last month). a) Briefly (in about 30-50 words), describe the purchase situation and buying process in marketing terms. Be specific! b) From your consumer perspective, identify SIX variables of the marketing mix that you experienced during the purchase and explain the SPECIFICS how they have been implemented, ie how you personally experienced/observed them. 2. Next, switch your role from consumer to Marketing Manager for this product or service. a) use one of the growth tools from the course and identify four fundamentally different growth options for this company. Be specific and make sure you place them in the right quadrant or step of the chosen tool. b) To support one of the growth options identified in part a, come up with a sensible, doable communication campaign and apply the 6M model. Hint: you do not need to explain the tools, just apply them