Question 5 (1 point)

eBay is a well-known website where sellers and buyers engage in internet transactions. One common way product is sold is that a seller posts information on eBay and potential customers then bid for the product. This type of distribution system can be classified as a(n):

Question 5 options:

	direct marketing system
	personal selling system
	assisted marketing system
	direct retail system

Question 6 (1 point)

For a company selling kitchen products to final consumers, which of the following would NOT be considered a specialist organization the company may use as part of its channel of distribution?

Question 6 options:

	transportation company
	wholesaler
	raw material supplier
	retailer

Question 7 (1 point)

A product manufacturer that sells its products to the final consumer through an online store and also sells the same products through retail stores, such as Wal-art, is an example of a marketer using a hybrid distribution system.

Question 7 options:

	True
	False

Question 8 (1 point)

Major marketers of candy products that target the general consumer, such as Mars and Hershey, who target the general consumer are MOST LIKELY to use a(n) _______ coverage distribution strategy.

Question 8 options:

	selective
	exclusive
	mass
	special