Question: Question 5 ( 1 point ) King's Crown, a beverage company, launches a new energy drink. It sponsors a marathon in the city as part

Question

5 (1

point

)

King's Crown, a beverage company, launches a new energy drink. It sponsors a marathon in the city as part of its promotional strategy. Moreover, it issues a press release about the sponsorship and persuades media reporters of different newspapers to print it

.

King's Crown is generating

sales response

marketing mix

loyalty

publicity

Question 5(1 point) King's Crown, a beverage company, launches a new

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