QUESTION $5(20$ Marks$)$

Woolworths is a leading South African retail chain that differentiates itself through its focus on high quality products and exceptional customer service. It offers a wide range of premium food, clothing and household items, often sourcing from local and sustainable suppliers. Woolworths has positioned itself as a premium brand, appealing to customers who value quality and are willing to pay a premium for it$.$

With this in mind, and using your knowledge of the literature on the concept of differentiation, critically evaluate Woolworth$$s use of the broad differentiation strategy.