Question: QUESTION 5 ( 2 0 Marks ) Your manager at Pick N Pay is considering implementing social CRM and is hoping to do some research

QUESTION 5(20 Marks)
Your manager at Pick N Pay is considering implementing social CRM and is hoping to do some
research to understand best practice in social CRM.
Explain the concept of social CRM
Explain the benefits of social CRM
Provide a detailed referenced example of a grocery store like Pick N Pay using social CRM to
engage meaningfully with customers. Then, discuss how this grocery store benefitted by using
social CRM.

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