Question 5 (2 points) ListenReadSpeaker webReader: Listen What are the key dimensions of customer value? Question 5 options: Functional value Monetary value Psychological value All of them Question 6 (2 points) ListenReadSpeaker webReader: Listen What is the role of of Value Positioning Statement? Question 6 options: Understands the essence of the offerings strategy to the companys external collaborators such as advertising agencies, channel partners, and external salesforce. Understands the essence of the offerings strategy to the companys target customers. All of them Understands the essence of the offerings strategy to the companys senior management. Question 7 (2 points) ListenReadSpeaker webReader: Listen What is NOT included in a value positioning statement? Question 7 options: Frame of reference Market growth rate Primary benefit Target customers Question 8 (2 points) ListenReadSpeaker webReader: Listen The Ace retailer that sells the DeWalt drill has a cost of $77 per drill and makes a profit of $33 per drill. What is Margin Percentage (%) for this retailer? Question 8 options: 10% 20% 30% 40%