Question: Question 5 5 Which of the following is a basic criterion for successfully segmenting markets? Segments must be composed of people with different product needs.

Question 55
Which of the following is a basic criterion for successfully segmenting markets?
Segments must be composed of people with different product needs.
Segments must be divided according to the North American Industry Classification System.
Segments must be composed of people with different characteristics.
Segments must be large enough to warrant developing and maintaining a special marketing mix
Question 55 Which of the following is a basic criterion for

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