Question: Question 5 Because marketing research is a main data source for management information systems, which of the following applies? It does not allow managers to
Question
Because marketing research is a main data source for management information systems, which of the following applies?
It does not allow managers to explore alternatives.
The findings of marketing research become data for management decision making.
It cannot help managers serve future customers.
The findings of marketing research lead to inaccurate forecasts as the marketplace changes.
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