Question: Since marketing research is a main data source for management information systems, it does not allow managers to explore alternatives the findings of marketing research

Since marketing research is a main data source for management information systems,
it does not allow managers to explore alternatives
the findings of marketing research become data for management decision making
it cannot help managers serve future customers
the findings of marketing research lead to inaccurate forecasts as the marketplace changes
Since marketing research is a main data source for management information

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