Question: Since marketing research is a main data source for management information systems, a . it cannot help managers serve future customers b . it does

Since marketing research is a main data source for management information systems,
a. it cannot help managers serve future customers
b. it does not allow managers to explore alternatives
c. the findings of marketing research become data for management decision making
d. the findings of marketing research lead to inaccurate forecasts as the marketplace changes
Since marketing research is a main data source for management information

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