QUESTION 5 Desires to connect basic instrumental problems in life such as the desire to purchase gasoline when the gas gauge is on empty are called: utilitarian needs O hedonic desires urges O esteem needs QUESTION 6 In the model of motivation, the products, services, information and even other people that are perceived to satisfy a need are O reinforcers O incentive objects O actualizers O need creators QUESTION 7 Which of the following factors is associated with a person having a willingness to accept risk: O higher self confidence O high anxiety O low familiarity with the problem O all are correct is said to have occurred QUESTION 8 When a small amount of exposure to a stimulus leads to an increased drive to be in the presence of a stimulus. O releasing O reactance O attribution O priming