Question 5 (Mandatory) (3.3 points) What is the primary function of drafting a message statement? a) It should resonate with your target audience enough to grab their attention and interest. b) It should express multiple complex ideas in a variety of ways. c) It should create a message to obscure a company's differences and value so that it blends in with its competitors. Question 6 (Mandatory) (3.3 points) What is one of the major factors for success with a marketing campaign? a) spending a large amount of time on creating a message b) having a clear and consistent message c) creating a message that is a broad market message