Question 5 You are working on a consulting project for a customer loyalty program like the one in our team project. You believe calculating customer lifetime Not yet answered value (CLV) will be very helpful for the manager, but you don't have information about the cost to acquire or serve customers. What should you Marked out of 1.00 do? Flag question Select one: a. Give up the CLV approach because the cost information is missing b. Without cost information, we can still use the CLV approach to calculation customers' lifetime sales, which is also useful for the manager to understand the value of customers. c. Gather your consulting team, try your best to make a good guess about the cost information, and use this cost information for CLV calculation. d. Use the cost information from a previous consulting project you did (which is another customer loyalty program in the same industry), assume the cost information is similar in the current program, and calculate CLV