Question: Question 51 1 pts The IMC process today faces enormous challenges, one of them being the fact that the typical US consumer today is exposed

Question 51 1 pts The IMC process today faces

Question 51 1 pts The IMC process today faces enormous challenges, one of them being the fact that the typical US consumer today is exposed to more than 3500 commercial messages in a single day. This overload of information that interferes with a desired marketer's communication is known as: O decoding noise O competition O feedback

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