Question 6 (1 point) Saved ListenReadSpeaker webReader Listen Ellis core values are hard work, commitment to community and respect This is an example of a trait Question 6 options A) geographic B) demographic C) behavioural D) psychographic Question 7 (1 point) Saved ListenReadSpeaker webReader Listen Perfumes such as Chanel Number 5, YSL Black Opium and Jimmy Chu Eau du parfum do not put their products on sale What is this evidence of Question 7 options A) understanding what values and attitudes of a target market B) understanding geographic location of a target market C) understanding the motivation to purchase of a target market D) understanding the age range of a target market Question 8 (1 point) Saved ListenReadSpeaker webReader Listen You are preparing your coursework for MKT 260 and suddenly your computer breaks down What stage in the buying process are you Question 8 options A) problem recognition B) purchase decision C) evaluation of alternatives D) information search Question 9 (1 point) Saved ListenReadSpeaker webReader Listen Mrs Resham Kaur loves to watch Bollywood movies, goes to the temple regularly, and is heavily involved in local politics Which type of segmentation is based on these characteristics Question 9 options A) benefit segmentation B) demographic segmentation C) family life cycle segmentation D) psychographic segmentation

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Question: Question 6 (1 point) Saved ListenReadSpeaker webReader: Listen Ellis core values are hard work, commitment to community and respect. This is an example of a

Question 6 (1 point)

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ListenReadSpeaker webReader: Listen

Ellis core values are hard work, commitment to community and respect. This is an example of a _________________ trait.

Question 6 options:

A)	geographic

B)	demographic

C)	behavioural

D)	psychographic

Question 7 (1 point)

Saved

ListenReadSpeaker webReader: Listen

Perfumes such as Chanel Number 5, YSL Black Opium and Jimmy Chu Eau du parfum do not put their products on sale. What is this evidence of?

Question 7 options:

A)	understanding what values and attitudes of a target market

B)	understanding geographic location of a target market

C)	understanding the motivation to purchase of a target market

D)	understanding the age-range of a target market

Question 8 (1 point)

Saved

ListenReadSpeaker webReader: Listen

You are preparing your coursework for MKT 260 and suddenly your computer breaks down. What stage in the buying process are you?

Question 8 options:

A)	problem recognition

B)	purchase decision

C)	evaluation of alternatives

D)	information search

Question 9 (1 point)

Saved

ListenReadSpeaker webReader: Listen

Mrs. Resham Kaur loves to watch Bollywood movies, goes to the temple regularly, and is heavily involved in local politics. Which type of segmentation is based on these characteristics?

Question 9 options:

A)	benefit segmentation

B)	demographic segmentation

C)	family life-cycle segmentation

D)	psychographic segmentation

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