Question $6(1$ point$).$

The media multiplier effect means

that if $3$ media are used, the combined impact is greater than if only $2$ media

were used.

combining the use of television and magazine will increase recall by $32\%$

a celebrity spokesperson should be paid $25\%$ of what the media spend is

expected to be$.$

the combined impact of using $2$ or more media is stronger than using either

media alone.