QUESTION 6 1 points Save Answer The ideal approach to sales forecasting for the business marketer relies on strictly quantitative approaches strictly qualitative approaches a blend of the delphi method and well-executed market surveys a combination of qualitative and quantitative approaches single and multiple statistical series approaches QUESTION 7 1 points Save Answer Marketing seeks to discover the needs and wants of prospective customers and satisfy the Essential to this process is the idea of exchange Exchange refers to place where people go to do business place where people return unwanted goods trade of things of value between buyer and weer so that each is better off after the trade process of locating buyers and sellers acquisition of something of value 1 points Save A Sound and Cinema is a company that will turn an ordinary basement into a home theater. It advertises in publications that are mailed to homeowners in subdivisions in which the least expensive home costs $750,000. These homeowners are the for Sound and Cinema. mass market tangent market market aggregation target market promotional market QUESTION 9 1 points Save Ane The factors under a marketing manager's control-price, product, promotion, and place are called environmental factors. the marketing program the marketing mic the marketing concept the four utilities