Question: Question 6 7 2 . 5 p t s In business - to - business market research in which the customers are other firms, researchers

Question

67

2.5 p t s

In business

-

-

business market research in which the customers are other firms, researchers may try to learn how one particular company makes its purchases. This is an example of

a (n)

case study

focus group

longitudinal study

ethnographic study

market research online community

Question 67 2.5pts In business-to-business market research in which the customers

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