Question: QUESTION 6 a. What are the two measures the BCG matrix uses to classify SBUS and products in the portfolio? Relative market share and number

QUESTION 6 a. What are the two measures the BCG matrix uses to classify SBUS and products in the portfolio? Relative market share and number of products the company produces Ob. Relative market share and market growth rate Oc. Relative market share and return on investment (ROI) Od Market growth rate and degree of competitiveness QUESTION 7 Teenagers are expected to respond in a similar way to a set of marketing efforts. In other words, this group represents a O a. market segment Ob. line extension Oc brand personality Od. product attribute Oe. channel intermediary

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