Question 6 (advanced) Managing customer lifetime value is a process, and so is the research program designed to support it. As a way to proceed, reflect on the results of ZENITH's analyses and summarize: I What has been achieved already, and how has this analysis helped Northern Aero so far? 1What needs to be done to help Northern Aero make even better, more informed decisions in the future? Think in terms of tools, insights, data, simulations, model, and so forth