Question 6 Data that is generally collected for the first time and is expensive is observation data secondary data O primary data survey data Question 7 17 Scanner data captured at Wal-Mart is an example of O primary research survey data primary data research observation research D Question 8 1 pts Companies employing are actively promoting the ecological benefits of their products. Ben and Jerry's would be an example. O global marketing green marketing smart marketing O consumer marketing Question 9 1 pts CRM is the on-going process of acquiring, maintaining and growing profitable customer relationships by delivering unmatched value. False True . Question 5 Psychological influences of ____ effect consumer behavior. O age, gender and income motivation, attitudes and perceptions O election, organization and interpretation values, attitudes and customs A Starbucks on every corner is an example of form utility. time utility. O place utility. O marketing utility