Question: Question 6 For the following statement, indicate whether you agree with the marketing research student's assertions and provide justification for your answer using marketing research

Question 6

For the following statement, indicate whether you agree with the marketing research student's assertions and provide justification for your answer using marketing research theory.

Half-way through a person-administered survey a respondent indicates they no longer wish to answer the questions being asked. The marketing research student informs the respondent that they must finish answering the questionnaire.

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