Question 68 Marketers setting a low price for a new product to attract a large number of buyers and a large market share is called OA. Captive product pricing 0 B. Market-skimming pricing C. Market-penetration pricing D.Optional product pricing 0 E. By-product pricing Moving to another question will save this response. MacBook Air FB #7 : F6 9 6 3 Question 64 uct lineinvolves adding more items within the present range of the line. O A Strengthening O B. Widening O c. Filling 0 D. Mixing 0 E. Stretching Moving to another question will save this response. MacBook Air 8 F5 0F3 Question 63 Which of the following is the first step in developing an advertising program? O A. Setting the advertising budget O B. Selecting the best media O C. Setting the advertising objectives O D. Evaluating advertising campaigns C) E. Developing a brand message > Moving to another question will save this response. MacBook Air uestion 62 Which of the following is false regarding the "New Product Development process" (NPD)? OA Screening is the task of condensing the number of brainstormed ideas. OB. In NPD Product Development a prototype is created OC. Business Analysis is the stage where an idea is structured into a detailed concept O D Idea Generation is the NPD stage where collective brainstorming through internal and external sources occurs. OE. Commercialization involves introducing the product to the public. to MacBook Ai estion 61 Question 61 of 70 143 points Save A es with a small change in price, we say customers' demand toward this product is(Ex. Even when gasoline 1. prices vary, consumers still purchase it) O A Inelastic O B. Penetrating the market C. Value-based O D. At break-even pricing OE. Variable Moving to another question will save this response MacBook Air 1 5 4