QUESTION 7 1 points Saved The 7 P's adds which 3 P's to the principles? O Preference, People, Process O Process, People, Physical Environment O Process, People, Preference O Process, Physical Environment, Purple QUESTION 8 1 points Save Answer Why is Experience now often considered a better term than Product? O Because many companies provide services rather than products. Because we want to prioritize the customer experience since we know that often people don't love us just because of the product we provide, but often also the environment within we serve it and the overall experience they have with it. O Because it works better with the 4 E's acronym than the 4 P's. O It isn't necessarily preferred, as many marketers that offer products will prefer that term. QUESTION 9 1 points Save Answer The SAVE acronym replaces Promotion with which word? O Solution o Access O Value O Education QUESTION 10 1 points Save Answer Why is it thought that the 4 p's may be oudated? Because companies have to stop thinking about Product and more about the customer experience that they provide. Otherwise they may end up with tunnel vision and won't see the next generation of solutions. Because it's important to think of Price as an exchange of value so that we keep in mind that our customers will have changing views of our value based on their ongoing experience with our brand. Because we want to think about educating our customers and making "evangelists" out of them rather than promoting just what we think of our product. All of the above