Question $7(2\mathrm{.}5$ points$)$

Service quality is defined as the customer's assessment of the overall excellence or superiority of the service.

True

False

Question $8(2\mathrm{.}5$ points$)$

$q,$ involves the consumer attempting to retrieve from long$-$term memory information on product or services that will help to solve a problem.

external search

ongoing search

internal search

preneed search