Question: Question 7 (20 marks) A Perceptual Map provides a visual picture of how customers see different competitors PERCEPTUAL MAP - ATHLETIC FOOTWEAR Expensive Pasics Reebok

Question 7 (20 marks) A Perceptual Map provides a visual picture of how customers see different competitors PERCEPTUAL MAP - ATHLETIC FOOTWEAR Expensive Pasics Reebok S SKECHERS HI-TEC Performance Fashion B new balance CONVERSE FILA GOLA Cheap Task You are bringing out a new range of Athletic Footwear: INTO Trainers. Place, and justify, where on the perceptual map your product would fit, supported by reference to market segmentation and any supportive theories

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