Question: Question 7 Customers prefer one brand over another based on its value, which, in turn, is based on different combinations of perceptions and costs. benefits

Question 7
Customers prefer one brand over another based on its value, which, in turn, is based on different combinations of perceptions and costs.
benefits and costs.
needs and wants.
benefits and perceptions.
Question 8
Question 7 Customers prefer one brand over another based on its

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