Question: Question 7 Customers prefer one brand over another based on its value, which, in turn, is based on different combinations of benefits and costs. needs

Question 7
Customers prefer one brand over another based on its value, which, in turn, is based on different combinations of
benefits and costs.
needs and wants.
perceptions and costs.
benefits and perceptior
Question 7 Customers prefer one brand over another based on its

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Question 7 Customers prefer one brand over another based on its value, which, in turn, is based on different combinations of perceptions and costs. benefits and costs. needs and wants. benefits and...

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