Question $7$: Will using social media marketing increase or decrease our marketing costs? Why?

Incorporating social media marketing will decrease our cost per impression. With social media, we will have a larger reach, lower costs to reach those individuals, and a higher return on investment.

Incorporating social media marketing will increase costs overall. Adding social media will require a new audience and customer base, which will have high initial investment costs.

Because social media platforms now have their own original content, the marketing costs will decrease. Companies will not need to invest in any other form of marketing.

Because television is now shifting to social, the marketing costs will have to increase since the amount of content produced is double.