Question 79 0.75 pts Technological knowledge: is gained through market research. can lead to a new product that is the basis for a new entry. does not help unless the market applicability is obvious. does not help if the market is limited. Question 80 0.75 pts The marginal contribution is defined as: selling price per unit minus variable cost per unit totalfixed costs minus selling price per unit variable cost per unit minus the selling price per unit total fixed costs plus total variable costs Question 77 0.75 pts Focus groups use which of the following methods? A moderator leads the group in an open, in-depth discussion. A moderator asks each individual in the group questions, interview style. Each participant fills out a questionnaire, followed by individual exit interviews. Each participant obtains new ideas and solutions by focusing on problems. Question 78 0.75 pts The is less about whether an opportunity really exists and more about whether the entrepreneur believes they can make it work. error of commission window of opportunity error of omission assessment of a new entry's attractiveness D Question 74 0.75 pts Individuals have stronger intentions to act when taking action is perceived to be and desirable. elusive feasible flexible risky Question 75 0.75 pts are used to protect the owner of the technology from people imitating the technology Franchises Switching costs Patents