Question: Question 8 ( 1 point ) The race among rivals for industry leadership is more likely to be a marathon rather than a sprint when
Question point
The race among rivals for industry leadership is more likely to be a marathon rather
than a sprint when
new industry or market segments are yet to be developed and create altogether
new consumer demand.
there are nearly always big advantages to being a slow mover rather than an
early mover, especially in regard to avoiding the "mistakes" of first or early
movers.
the market depends on the development of complementary products or services
that are currently not available, buyers have high switching costs, and influential
rivals are in position to derail the efforts of a first mover.
entry barriers are high, substitute products or services are readily availabinte, and
buyers are prone to negotiate aggressively for better terms and lower prices.
fast followers find it easy to leapfrog the pioneer with even better next
generation products of their own.
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