QUESTION 8

1. Engineers at a company in a developing country study an American computer chip design, copy it, and produce identical chips that are then sold to local computer makers. What form of intellectual property has been wrongly appropriated?

   		Patent
   		Copyright
   		Trade secret
   		Trademark

1 points

QUESTION 9

1. Intel used to supply processing chips to Apple who in turn sells the final product either directly to consumers or distributes it to big box stores like Best Buy. On the production end, Intel acquires raw materials from multiple sources which has faced criticism for not being ethically sourced. This whole process is an example of:

   		Consumer Demand
   		Derived Demand
   		Bullwhip effect
   		Supply Chain

1 points

QUESTION 10

1. A multidivison company, predicts that their ecommerce division will see a significant market growth. However this division still has a low market share. Based on the growth-share matrix, the ecommerce division will be classified as ____________.

   		Star
   		Cash cow
   		Dog
   		Question mark

1 points

QUESTION 11

1. This coming January, Charlie Chaplin s film The Pilgrim and Cecil B. DeMille s The 10 Commandments will slip the shackles of ownership, allowing any individual or company to release them freely, mash them up with other work, or sell them with no restriction

   		Trade secret
   		Patent
   		Copyright
   		Trademark
   		What type of intellectual property law will no longer be applicable to these works of art? As long as these laws were applicable, commercial distribution of these work would be considered what?

1 points

QUESTION 12

1. Google and SAP signed an agreement in 2015 which allowed them to share multiple software patents and other intellectual property. This is an example of:

   		Licensing
   		Trademarking
   		Joint-Venture
   		Cross-licensing

1 points

QUESTION 13

1. A firm selling cereals usually buys the same type of packaging from its suppliers. However recently, because of customer pushback they have decided to switch over to biodegradable packaging. Next time the company puts in an order, it will be considered: (Choose one)

   		A Straight rebuy
   		A new buy
   		A transferred purchase
   		A modified rebuy