Question: Question 9 1 points Save Answer Suppose that your company has introduced a new grocery item into retail stores. You are notified that the sales

Question 9 1 points Save Answer Suppose that your

Question 9 1 points Save Answer Suppose that your company has introduced a new grocery item into retail stores. You are notified that the sales volume for this new product is low, and the reason is that people stick with your competitor's brand that was introduced 2 years ago. In other words, potential consumers do not bother considering your brand, and stick with the old familiar product. Which one of these techniques would you use to overcome this situation? Rebates Contests Premiums Samples Loyalty programs

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