Question 9 4 pts Google management is evaluating whether they should get into the ride sharing business. Uber is currently the market leader in this business segment. The company generally uses NPV analysis to evaluate these decisions. The CFO of Google has asked you to evaluate the Market risk of the project and advise her on the appropriate discount rate (required rate of return) to be applied to the project's forecasted cash flows. You advise her to use ... Google's required rate of return (discount rate) using its beta coefficient in the CAPM. The required rate of return (discount rate) using Uber's beta coefficient in the CAPM. A different approach, like the payback method, to evaluate the project, because the NPV approach is not appropriate. None of the above