Question: Question 9 The same offering can have different value for different customers. This is because value is, Answers: a. idiosyncratic b. intangible c. perceptual d.

Question 9 The same offering can have different

Question 9 The same offering can have different value for different customers. This is because value is, Answers: a. idiosyncratic b. intangible c. perceptual d. functional e. psychological Question 10 The defines the value that an offering aims to create for its target customers Answers: a. customer value proposition b. marketing exchange price c. target market philosophy d. positioning statement e. brand philosophy Question 11 is a strategic concept that captures the benefits that exchange participants receive from the marketing exchange Answers: a. utility b. happiness c. equity d. engagement e. value Question 12 In terms of performance benchmarks, define the specific milestones to be achieved by the company with respect to its focal goal Answers: a. research benchmarks b. qualitative benchmarks c. temporal benchmarks d. deadline benchmarks e. quantitative benchmarks

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