Question: QUESTION 9 When a marketer aims her product message at a specific target market, what does she do with the general value proposition? a .

QUESTION 9
When a marketer aims her product message at a specific target market, what does she do with the general value proposition?
a. She uses the positioning strategy to adjust the value proposition to the target segment's needs and interests.
b. She uses the value proposition to steer the positioning strategies.
c. She uses the positioning strategy to inform the value proposition of the production needs.
QUESTION 9 When a marketer aims her product message at a

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