QUESTION

ANSWER

A public is

any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives

the larger societal forces that affect the microenvironment $-$ demographic, economic, natural, technological, political, and cultural forces

the actors close to the company that affect its ability to serve its customers $-$ the company, suppliers, marketing intermediaries, customer markets, competitors, and publics

the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers

I DON'T KNOW YET