COMP is a business which makes and sells laptop computers in Malaysia. In recent years it...

 

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COMP is a business which makes and sells laptop computers in Malaysia. In recent years it has been struggling to compete with its rivals and has seen a significant fall in its market share. COMP's managers have decided to select a new business strategy based on Porter's Generic Strategies model. After careful analysis, COMP identified that it lacked any real market research, which meant that the company was unable to obtain reliable information on the various individual segments of the laptop market in Malaysia. COMP's managers felt that obtaining this information would be too costly and slow, meaning that COMP would be unable to adopt a good and competitive strategy. COMP's managers did, however, identify that the majority of products launched by COMP's rivals were high-specification, with good quality materials and many innovative design features. Products with inferior quality, such as those sold by COMP have not sold well in Malaysia. This information led COMP 's management team to decide on the best generic strategy to adopt for the company. Question 1 Based on scenario given above, COMP decided to adopt a new business strategy based on Porter's Generic Strategic Model, but eventually this lead to a failure. Discuss as to your opinion, which components of Porter's model COMP fails to adopt for success. (40 marks) Question 2 Advice COMP's management team on the alternate best strategy model they should adopt for the company in order to be successful in Malaysia. COMP is a business which makes and sells laptop computers in Malaysia. In recent years it has been struggling to compete with its rivals and has seen a significant fall in its market share. COMP's managers have decided to select a new business strategy based on Porter's Generic Strategies model. After careful analysis, COMP identified that it lacked any real market research, which meant that the company was unable to obtain reliable information on the various individual segments of the laptop market in Malaysia. COMP's managers felt that obtaining this information would be too costly and slow, meaning that COMP would be unable to adopt a good and competitive strategy. COMP's managers did, however, identify that the majority of products launched by COMP's rivals were high-specification, with good quality materials and many innovative design features. Products with inferior quality, such as those sold by COMP have not sold well in Malaysia. This information led COMP 's management team to decide on the best generic strategy to adopt for the company. Question 1 Based on scenario given above, COMP decided to adopt a new business strategy based on Porter's Generic Strategic Model, but eventually this lead to a failure. Discuss as to your opinion, which components of Porter's model COMP fails to adopt for success. (40 marks) Question 2 Advice COMP's management team on the alternate best strategy model they should adopt for the company in order to be successful in Malaysia.

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Question 1 Analysis of COMPs Failure in Adopting Porters Generic Strategies Introduction COMP decided to adopt Porters Generic Strategies model to improve its competitive position However the failure ... View the full answer