Question completion Seat QUESTION 44 If a product is intangible, has little standardization, has production and consumption happen simultaneously, and requires certain adjustments in a marketing strategy because of those differences, you are dealing with a a physical product b. Service O good QUESTION 45 Which type of pricing orientation guarantees revenue on every sale, but runs the risk of having a competitor with potentially lower costs who may then undercut the pricing to take more of the market share? a profit-oriented pricing b. customer oriented pricing Occompetitor-oriented pricing QUESTION 46 Which of the following is the best definition of an IMC marketing campaign? O planned and coordinated series of marketing communication events but around an idea of theme that is designed to reach a particular objects planned set of objectives fashioned into a series of marketing communication tools built for mast broadcasting of multiple Ident of themes Os coordinated series of marketing communication efforts built around many ideas or themes which are designed to reach a variety of objectives QUESTION 47 The Pendleton dothing company sells clothing for men and women and is also known for its wool blankets Pendleton uses a CRM system that uses marketing automation and sales force automation to help its salespeople streamline their communication with prospective corporate customers when they are working to and new accounts. When a potential corporate customer contacts the company requesting information, the customer is sent an automatic emal requesting to set up a virtual meeting between a salesperson and the customer. What type of support does the sales force automation function of the CRM system offer Pendleton's salespeople es businesses to be more salespeople to manage then tante contacts by train and recording only the final two of the sales process for protected As each phase of the sales process and mine themelored to inach