Question: Question Completion Status 4 Moving to another question will save this response. Question 10 Old Spice's TV campaign 'The man your man could smell like

Question Completion Status 4 Moving to another question will save this response. Question 10 Old Spice's TV campaign 'The man your man could smell like targeted a female audience for a male product. Why? A. This was a mistake due to poor segmentation They were using intangible repositioning to offer the product to a new audience it was cheaper to target this audience B. They had run out of creative marketing ideas D. . Females represented the decider and/or buyer in this purchase decision A Moving to another question will save this response

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