Question: Question Completion Status: QUESTION 44 Continued from the above question, she is also considering sending a direct mail solicitation to a group of consumers and

Question Completion Status: QUESTION 44 Continued

Question Completion Status: QUESTION 44 Continued from the above question, she is also considering sending a direct mail solicitation to a group of consumers and spend only $37,500, which is less than 10% of the TV advertising spending. If the target CPM is the same as the one you answered above, how many households will be reached by direct mail? 500,000 housholds 550,000 households 600,000 households 650,000 households 1 points Save Answer Click Save and Submit to save and submit. Click Save All Amers to save all answers Save All Antwer Close Window Save and submit Question Completion Status: QUESTION 44 Continued from the above question, she is also considering sending a direct mail solicitation to a group of consumers and spend only $37,500, which is less than 10% of the TV advertising spending. If the target CPM is the same as the one you answered above, how many households will be reached by direct mail? 500,000 housholds 550,000 households 600,000 households 650,000 households 1 points Save Answer Click Save and Submit to save and submit. Click Save All Amers to save all answers Save All Antwer Close Window Save and submit

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