Question: Evaluate the organization's current marketing strategy using the 4Ps/4Cs [Marketing Mix] within the scenario that you've selected.

Case:

Has the McDonald's brand lost some of its luster as consumers switch to other fast-casual restaurant chains?!

Project Overview:As a team, examine McDonalds' marketing strategy related to its key markets:young children, quick meal eaters, including drive-thru, and senior consumers (55 yrs. and older).Use the following article as a starter for your analysis of how McDonald's marketing should adapt to the changing competitive landscape for fast food.

McDonald's Quarterly Pounder Not What Wall Street Ordered

Source: One Last Thing, October 26, 2019

Old Micky D's served up some hard-to-swallow numbers to investors, as the world's most ubiquitous burger chain missed Wall Street profit estimates for the first time in two years.

In 2019, the spooky specter of he-e-e-e-e-ealthier o-o-o-options looms large over the fast-food industry. Some folks have adapted by sprucing up their menus with veggie options, while others have rebelled by pushing the envelope to as close to selling heart attacks as is legally possible.

McDonald's has scrambled to boost declining foot traffic by remodeling 14,000 U.S. locations to try to create environment that doesn't make you question all the choices that led you to this point in your life when you cross the threshold.

The company has also invested heavily in modernizing its restaurants with Silicon Valley tech including delivery apps; digital ordering kiosks to limit interaction with employees as much as possible; and menu AI that's designed to trick you into buying that apple pie you weren't planning on getting but seems like a really good idea right now.

All those forward-looking investments saddled the House of Ronald with a 2% rise in operating costs, leading to lower-than-expected profits. McDonald's posted a profit of $2.11 per share versus an average estimate of $2.21 from Wall Street analysts.

"The world is different than it was in 1955," said CEO Steve Easterbrook, who just recently learned about the Civil Rights movement.

"We're keenly aware we have to be ahead of these changes, investing, executing and growing with a deep sense of urgency and purpose."

Shares of McDonald's Corp. declined 5.04% in yesterday's session and continued to fall when the markets opened this morning.