QUESTION $($i$)$

SELECT ALL THAT APPLY

Regarding the new marketing communications model, which statements are true?

Marketers are shifting away from more focused marketing aimed at narrower micromarkets and toward mass marketing.

Although TV remains a potent advertising medium, TV ad spending growth has flattened or declined.

Total digital ad spending now captures almost $25$ percent of all U$.$S$.$ ad spending and will grow to an estimated $50$ percent of total ad spending by $2024.$

Advertising on mobile devices now accounts for more than three$-$quarters of all digital ad spending and by itself exceeds the amount spent on TV advertising.

Large advertisers are increasingly moving toward a