Question: Question No 3 (6 MARKS) The idea that operations can have a leading role in determining a company's strategic direction is not universally supported. A

Question No 3
(6 MARKS)
"The idea that operations can have a leading role in determining a company's strategic direction is not
universally supported. A more traditional stance taken by some authorities is that the needs of the
market will always be pre-eminent in shaping a company's strategy".
How would you address the opposing stance/s as stated in above statement?

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