QUESTION ONE $[25]$

Read the following case study and answer the question that follows: Target Canada Ruined by Epic Barbie SUV Traffic Jam In more recent history, Target announced in January $2015,$ as reported by USA Today, that they were pulling all their stores out of Canada and leaving the market. Why? They had a traffic jam of pink Barbie SUVs $$ literally. As Reuters reported: A pink Barbie$-$branded SUV that seats two toddlers offer a surprising glimpse into the myriad problems that jammed up Target Corp$$s supply chain. The toy was one of many products that piled up in bewildering volume at Target$$s new distribution centers. Goods were coming into the warehouses faster than they were going out, in part because the barcodes on many items did not match what was in the computer system. They took on too much too quickly, as Reuters noted: $$Instead of a slow province$-$by$-$province rollout, the retailer clinched a big real estate deal, locking itself into a rapid, coast$-$to$-$coast launch that later magnified supply chain problems.$$ The failure cost Target more than $$2$ billion. Their supply chain traffic jam left shelves empty and shoppers frustrated. Marc Wulfraat, the president of logistics consulting firm MWPVL International $$ a man who has analyzed and written about Target$$s supply chain extensively $$ summed up the epic scope of Target$$s failure with one sentence: $$The Target Canada story will go down in the history books as one of the great supply chain disasters of Canadian history.$$ As a Target spokeswoman Molly Snyder confessed to USA Today: $$We tried to do too much, too fast.$$ Source: https:$//$www$.$maxqtech.com$/2020/07/31/3-$true$-$stories$-$of$-$supply$-$chain$-$management$-$disasters$-$and$-$how$-$to$-$avoid$-$them$/$

Question

Target$$s supply chain highlights the break in the link between processes and performance in the organisation. This includes their internal processes as well as those of its external customers and suppliers. Based on the case study, examine how Target could have used core and support processes to their advantage.