Question: QUESTION ONE [30] 1.1 Discuss using relevant examples from the case study how BMW segments its consumers. (10) 1.2 Explain why this segmentation strategy works

QUESTION ONE [30]

1.1 Discuss using relevant examples from the case study how BMW segments its consumers. (10)

1.2 Explain why this segmentation strategy works for BMW (10)

1.3 Explain using relevant examples from the case study whether BMW should change its tagline, The Ultimate Driving Machine and suggest alternatives.

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